Replace features with benefits for a more compelling podcast descriptionĪ “feature” is a simple fact about your podcast, like “we talk about. You don't have to use the words “why” or “because” in your description, but I do suggest you imagine someone asking you, “Why should I get your podcast?” and then what follows after “Because …” is a good starting point for your description.ģ. Whenever someone has clicked through to something they're considering-a podcast, a product, a movie, or really anything else-the core information they're seeking is why they should choose that thing, maybe even in comparison to alternatives. * “What's in it for me?” (WIIFM)-In other words, how will your audience get PROFIT (popularity, relationships, opportunities, fun, income, or tangibles) from your podcast? * “Why should I get this podcast?”-Try emphasizing either the “I” or the “this” in that question! But even if they did, the most important thing is still to answer two basic questions: In most places, podcast descriptions don't actually affect your podcast SEO. Focus your podcast description on “why” and “WIIFM” Watch out for information in your podcast description that really isn't necessary to convince someone to hear or watch your podcast, like your contact information or what day you publish episodes.Ģ. * “Looking for a podcast about …?”-People often aren't asking these questions, and this tends to focus on features more than benefits (more on that in #3). * “ is about …”-This is redundant because your podcast description inherently says what your podcast is about. * “This is a podcast hosted by ”-Your name is already in the author field and displayed prominently with your podcast! When you mix these things together, it creates redundancy and might waste valuable space. The title goes in the title, the author goes in the author, and the description goes in the description. Remove unnecessary or redundant details from your podcast description Here are some ways you can improve your podcast description.ġ. Your podcast description usually isn't someone's first impression of your show and it often doesn't affect your SEO, but the description does give you the vital opportunity to convince a potential audience to try your podcast.
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